July 9, 2013
Join us this weekend, July 13-14 for a 
BASTILLE DAY SALE
and special pricing on all things French
We have an assortment of Time and Cyfac bikes and frames as well as Mavic and Corima wheels. All sale pricing applies to in stock items and all sales are final. 
SEE YOU THIS WEEKEND!

Join us this weekend, July 13-14 for a 

BASTILLE DAY SALE

and special pricing on all things French

We have an assortment of Time and Cyfac bikes and frames as well as Mavic and Corima wheels. All sale pricing applies to in stock items and all sales are final. 

SEE YOU THIS WEEKEND!

June 1, 2013

May 12, 2013
Rick’s new bike has a fantastic story behind it… We are so happy it is staying in the Fireflies family! For those who suffer we ride. #fireflies #fireflieswest #cityofhope

Rick’s new bike has a fantastic story behind it… We are so happy it is staying in the Fireflies family! For those who suffer we ride. #fireflies #fireflieswest #cityofhope

May 7, 2013
Join us Monday, May 13th at 7 PM
for a 
Fireside Chat with Dr. Allen Lim
Dr. Lim will speak and answer all your nutrition and hydration questions, and will sign copies of his best selling book, The Feed Zone Cookbook as well as the newly released Feed Zone Portables.
Dr. Allen Lim, formerly the Director of Sports Science and training for Team RadioShack and Garmin Pro Cycling, and whose company Skratch Labs is currently providing all the hydration and nutrition for the 2013 Amgen Tour of California, is the co-author with chef Biju Thomas of The Feed Zone Cookbook and Feed Zone Portables.
Drinks and snacks will be served. 
Call (310) 393-4348 or email us to let us know you’ll join us.


910 Broadway #100, Santa Monica, CA 90401 

Join us Monday, May 13th at 7 PM
for a 
Fireside Chat with Dr. Allen Lim
Dr. Lim will speak and answer all your nutrition and hydration questions, and will sign copies of his best selling book, The Feed Zone Cookbook as well as the newly released Feed Zone Portables.
Dr. Allen Lim, formerly the Director of Sports Science and training for Team RadioShack and Garmin Pro Cycling, and whose company Skratch Labs is currently providing all the hydration and nutrition for the 2013 Amgen Tour of California, is the co-author with chef Biju Thomas of The Feed Zone Cookbook and Feed Zone Portables.
Drinks and snacks will be served. 
Call (310) 393-4348 or email us to let us know you’ll join us.
910 Broadway #100, Santa Monica, CA 90401 

May 4, 2013
Tracy’s 2013 Z5 SLi. Nice! #Parlee #fireflieswest #SRAM #Rapha

Tracy’s 2013 Z5 SLi. Nice! #Parlee #fireflieswest #SRAM #Rapha

April 2, 2013
It’s officially spring and time to clean out…and that means hair, too!  
LEG SHAVING 101
Why do cyclists obsess about shaved legs? The misconception is that it’s for aerodynamics (kind of like hydrodynamics for swimmers). While reduced wind resistance may have some merit for speed demons, the reasons why cyclists of all speed levels decide to go bare-legged are pretty functional:
1.  Crashing.  When you crash, you rip skin.  If you have hairy legs, the hair rips off more skin.
2.  Cleaning.  It’s much easier to clean a road rash wound if you don’t have hair matted into it.
3.  Peeling off a bandage/tape is easier without hair.
4.  It’s easier to use sports creams, embrocation, and oils on hair-free legs.
5.  Bodywork.  It’s much easier for a massage therapist to manipulate muscles.
6.  Your partner will like it!  Well, most of them do after they get used to it!  If your legs are smooth, they’ll at least appreciate them more than if they’re stubbly.
7.  Identity.  Like it or not, part of it is simply the culture of cycling.

Once you decide to go “under the razor” maintaining the look is important. Here are some tips to keep your legs silky-smooth without all the irritation:
1. Use hot H2O.  A hot shower will soften up the hair and make it easier to shave.
2. Exfoliate.  A product like Aveda’s Smoothing Body Polish or Bliss’ Hot Salt Scrub prior to shaving will get rid of dead skin, also making it easier to shave.
3. Invest in a good razor and sharp blades.  Enough cannot be said about this.  Gillette’s Fusion Power razor has 5 blades and vibrates, excuse me, micro-pulses.  
4. Purchase good shaving cream, not soap. Rapha offers a shaving cream that will keep your razor running across your legs as smoothly as Michelle Kwan’s ice skates on a freshly Zamboni’d rink. HeadLube, Leg Lube, Brave Shave, and DZ Nutz Bald are also fantastic options to keep you smooth all the way up. The Art of Shaving makes fantastic badger hair brushes and excellent shaving cream, as well.
5. Use light razor strokes and rinse the razor often. Careful around the knees. Technique is important: half circle to the left, half circle to the right, short, quick strokes on the knee to get all the little ones. You can learn a lot by watching your wife or girlfriend’s deft movements. 
6. Rinse with cool water and pat dry with a soft towel.
7. Aftershave.  Use Tend Skin to prevent ingrown hairs, razor bumps, and the like.
8. Finish with Mountain Ocean’s Skin Trip or Jack Black’s Cool Moisture to keep your legs from drying out.
OR
WAX! 
One of the best waxing salons on the west side, Queen Bee Salon & Spa, is on the southwest corner of 26th and San Vicente and caters to men’s waxing needs in addition to their female clientele. The technicians are discreet, professional, and take great care in providing the highest quality service. Ask for the Hermes (full leg wax) and let them know that Bike Effect sent you. (310) 570-2282.

See you and your sparkling legs on the road!

It’s officially spring and time to clean out…and that means hair, too!  

LEG SHAVING 101

Why do cyclists obsess about shaved legs? The misconception is that it’s for aerodynamics (kind of like hydrodynamics for swimmers). While reduced wind resistance may have some merit for speed demons, the reasons why cyclists of all speed levels decide to go bare-legged are pretty functional:

1.  Crashing.  When you crash, you rip skin.  If you have hairy legs, the hair rips off more skin.

2.  Cleaning.  It’s much easier to clean a road rash wound if you don’t have hair matted into it.

3.  Peeling off a bandage/tape is easier without hair.

4.  It’s easier to use sports creams, embrocation, and oils on hair-free legs.

5.  Bodywork.  It’s much easier for a massage therapist to manipulate muscles.

6.  Your partner will like it!  Well, most of them do after they get used to it!  If your legs are smooth, they’ll at least appreciate them more than if they’re stubbly.

7.  Identity.  Like it or not, part of it is simply the culture of cycling.

Once you decide to go “under the razor” maintaining the look is important. Here are some tips to keep your legs silky-smooth without all the irritation:

1. Use hot H2O.  A hot shower will soften up the hair and make it easier to shave.

2. Exfoliate.  A product like Aveda’s Smoothing Body Polish or Bliss’ Hot Salt Scrub prior to shaving will get rid of dead skin, also making it easier to shave.

3. Invest in a good razor and sharp blades.  Enough cannot be said about this.  Gillette’s Fusion Power razor has 5 blades and vibrates, excuse me, micro-pulses.  

4. Purchase good shaving cream, not soap. Rapha offers a shaving cream that will keep your razor running across your legs as smoothly as Michelle Kwan’s ice skates on a freshly Zamboni’d rink. HeadLube, Leg Lube, Brave Shave, and DZ Nutz Bald are also fantastic options to keep you smooth all the way up. The Art of Shaving makes fantastic badger hair brushes and excellent shaving cream, as well.

5. Use light razor strokes and rinse the razor often. Careful around the knees. Technique is important: half circle to the left, half circle to the right, short, quick strokes on the knee to get all the little ones. You can learn a lot by watching your wife or girlfriend’s deft movements. 

6. Rinse with cool water and pat dry with a soft towel.

7. Aftershave.  Use Tend Skin to prevent ingrown hairs, razor bumps, and the like.

8. Finish with Mountain Ocean’s Skin Trip or Jack Black’s Cool Moisture to keep your legs from drying out.

OR

WAX! 

One of the best waxing salons on the west side, Queen Bee Salon & Spa, is on the southwest corner of 26th and San Vicente and caters to men’s waxing needs in addition to their female clientele. The technicians are discreet, professional, and take great care in providing the highest quality service. Ask for the Hermes (full leg wax) and let them know that Bike Effect sent you. (310) 570-2282.

See you and your sparkling legs on the road!

January 30, 2013
Join us Thursday evening, February 7, from 7-8:30 PM for 
THE GARMIN “HOW TO” THAT SHOULD HAVE BEEN IN THE BOX
We’ll have a Garmin expert to show you how to use that big speedometer mounted on your handlebars.
Beginner and Advanced topics will be covered. 
And, yes, we’ll all get the answer to the all-important question: How is the 810 different from the 800?
Bring your laptop, your Garmin, and your Garmin cord. We’ll provide computers to connect to as well. 
RSVP is a must! 310-393-4348 or email contact@bikeeffect.com
See  you soon!

Join us Thursday evening, February 7, from 7-8:30 PM for 

THE GARMIN “HOW TO” THAT SHOULD HAVE BEEN IN THE BOX

We’ll have a Garmin expert to show you how to use that big speedometer mounted on your handlebars.

Beginner and Advanced topics will be covered. 

And, yes, we’ll all get the answer to the all-important question: How is the 810 different from the 800?

Bring your laptop, your Garmin, and your Garmin cord. We’ll provide computers to connect to as well. 

RSVP is a must! 310-393-4348 or email contact@bikeeffect.com

See  you soon!

January 18, 2013
The SIGMA Difference - Advanced Metabolic Profiling

How do you measure the effectiveness of a metabolic test? By the percentage of the club discount you receive? Through the length of time the tester has been an athlete? By the amount of scientific jargon they use that you don’t understand?  It is always true that you don’t know what you don’t know, so we have asked exercise physiologist, Ben Stone, to clarify the difference between average, run-of-the-mill VO2 Max tests and Sigma’s clinical grade Metabolic Profiling.  

The Sigma Difference

While VO2max is definitely a strong indicator of overall aerobic fitness, and we have known this for quite some time, it, like all other performance metrics, has limitations. It is critical that athletes pay specific attention to the key metabolic markers that are directly linked to an athlete’s fuel economy rather than VO2max alone. Determining proper training intensities using anaerobic threshold, metabolic equivalent point, and maximal fat oxidation rates allows for a much more advantageous strategy in improving overall aerobic response. These true indicators of fitness, when used in concert, solidify the foundation of what makes you a successful endurance athlete.

Because Sigma employs only clinical grade metabolic testing equipment, the resulting information paints a COMPLETE canvas that encompasses all key metabolic markers including (but not exclusively) VO2max. This means that through Sigma’s Advanced Metabolic Profiling, the athlete has the ability to:

  •  Pinpoint maximal metabolic efficiency for athletes seeking an improvement in    either performance or overall health status.
  • Determine to the calorie, the usage of fats and carbohydrates being implemented during rest and exercise.
  • Monitor respiratory efficiency allowing Sigma to assess anaerobic threshold without more old-fashioned and invasive techniques (blood collection).
  • Assess the status of low-end aerobic fitness that VO2max alone would not indicate
  • Set specific training zones according to the each client’s individual metabolism, rather than standardized values preset by calculated VO2max values.
  • Garner important metabolic information pertinent to lifestyle changes or weight loss (diet, exercise intensity, etc).
  • Gain valuable insight and information regarding calorie consumption while in competition as the limit the usage of muscle glycogen stores and increase efficiency as much as possible.
  • Understand which facets of your aerobic and anaerobic profiles require the greatest amount of time input to increase your training efficiency.

The uses of Advanced Metabolic Profiling reach far beyond exposition of just VO2max alone. These pieces of information provide the framework for isolating and improving upon any metabolic limitation whether at low or high intensity. They are also vital components to any successful training regime regardless of whether an athlete’s goals are competitive in nature or are geared toward realizing a greater measure of health.

Ben Stone, D.Phil, M.S.  

Sigma will be testing at Bike Effect January 26-28. Tests are 1 hour and include thorough follow up. $299 Individual, $259 Group. Call 310-393-4348 to set up your metabolic profile test. 


December 11, 2012
Rapha Festive 500 2012

The Rapha Festive 500  -  2012

The Festive 500 returns

Give your legs the greatest gift this Christmas and ride 500km with Rapha + Bike Effect.

Group rides will be leaving from Bike Effect every day of the challenge. 

Once more Rapha challenge riders around the world to avoid the festive flab and clock those kilometers. Ride 500km between Christmas Eve and New Year’s Eve posting evidence of your endeavours along the way via these channels:

Strava • Facebook • Twitter • Youtube • Instagram • Blogs • Postcards

To ensure you are officially entered, join the Strava Challenge page orhttp://www.rapha.cc/the-festive-500—2012  as well as Bike Effect’s Strava Group.

Special seasonal prizes to be awarded by Rapha to the top kilometer Kings and Queens. The rider who posts the most original or inspiring story will win a Rocket Espresso Machine.  Everyone who successfully completes the 500 will receive a commemorative woven badge.

In the spirit of the season and the Challenge, Bike Effect will award a 15% discount on a Pro Tune Up or Complete Overhaul to riders earning 5 Bike Effect Festive 500 Stamps. To any cyclist  who completes the Bike Effect Festive 500 Challenge, we will award a free Standard Check Up (valued at $85).  

The Bike Effect Festive 500 Schedule

  • All rides begin and end at Bike Effect, 910 Broadway, Santa Monica 90401. 
  • All rides meet at 7:30 unless otherwise noted.
  • All cyclists have the option of independently extending the ride.
  • All rides will be led by at least 2 Bike Effect cyclists.
  • Bike Effect reserves the right to alter the route due to weather or to maintain safety. 
  • Please bring all of your own supplies to ensure a safe, happy ride. 
  • Bike Effect rides obey all rules of the road and operate in this order: 1) Be safe.      2) Have fun. 

Monday 12/24:  Cross Creek. (approx dist. 28 mi/45 km)

Tuesday 12/25: Marina / Westchester loops (approx dist. 40 mi / 64 km)

Wednesday 12/26: PV Lighthouse (approx dist. 50 mi / 80 km)

Thursday 12/27: Amalfi / Mandeville / Bundy (approx dist 30 mi / 48km)

Friday 12/28: Topanga / Old Topanga / Mulholland / Las Virgenes / PCH (approx dist 40 mi / 64 km)

Saturday 12/29: Latigo / Mulholland / Las Virgenes / PCH (approx dist 55 mi / 88 km) *This is a supported ride led by Bike Effect + Stoller Cycling Training Club

Sunday 12/30: Big Rock (approx dist 60 mi / 96 km)                                             *Immediately preceding the ride Bike Effect will host 30 min. of cycling specific yoga led by Ted McDonald of 5 Point Yoga. Ted is responsible for all yoga education for BMC Pro Cycling and will join us having just returned from BMC training camp in Spain.  Reserving a mat is a must! Space is limited! RSVP to contact@bikeeffect.com

Monday 12/31: Hollywood Sign (approx dist 40 mi / 64 km)

Join us for as many or as few as your schedule allows. We look forward to seeing you. 

RIDING IS THE REASON FOR THE SEASON!

#FESTIVE500

December 7, 2012
Look no further!  The Annual Bike Effect Holiday Gift Guide for Champions is here. 

Look no further!  The Annual Bike Effect Holiday Gift Guide for Champions is here. 

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